Projects

Introduction to Our Partnership LaRubia Consulting partnered with Paz y Afiliados LLC , a wellness and education-focused organization. Our mission was to help them establish a complete digital presence and marketing structure. At the beginning of our collaboration, the brand lacked a website, had limited online visibility, and was not posting consistently on social media. The goal of this project was clear: create a professional online presence , implement a structured market

Overview LaRubia Consulting partnered with Rida Hair Research Institute , a hair care brand focused on innovative hair treatment solutions, to support their digital marketing efforts during the launch of new products. The collaboration focused on creating short-form user-generated content (UGC) designed to showcase the products visually and help introduce them to audiences across social media and digital platforms. The primary goal of the campaign was to help the brand showc

DCRE is a commercial real estate initiative focused on creating conversations around diversity, opportunity, and growth within the commercial real estate industry. The goal of the project was to build a strong digital presence for the brand while launching a podcast focused on commercial real estate discussions, industry insights, and professional development. Logo Created By LaRubiaConsulting LaRubia Consulting partnered with DCRE to revamp the brand logo, maintain the websi

In a world where social media moves fast and attention spans are short, many people still feel unheard. Entire communities and generations often feel overlooked, unseen, or forgotten. That is where Pieces of Energy comes in. Pieces of Energy is a purpose-driven project built around a powerful idea: giving a voice to the forgotten generation — the people whose stories deserve to be heard but are rarely amplified. To help bring this vision to life, LaRubia Consulting directed

A New Service by LaRubia Consulting At LaRubia Consulting , we are always looking for ways to help businesses strengthen their brand identity and visibility. We are excited to announce that we now offer custom t-shirt services for companies, organizations, and events throughout Delaware . Branded apparel is one of the most effective ways to promote your business while creating a professional and unified look for your team. Whether you are hosting an event, launching a new bra

Between 2022 and 2025, Neillyn Firpo, Founder of LaRubia Consulting, contributed to strengthening Fairleigh Dickinson University’s social media strategy by transforming an existing content concept into a structured, scalable short-form digital series: “What’s New FDU.” This initiative focused on improving higher education digital marketing performance through recurring branded content, organic engagement growth, and sustainable short-form video strategy. The Opportunity: Elev

A Data-Driven Growth Strategy by LaRubia Consulting “As a Delaware digital marketing consultant, my focus is simple: measurable growth, structured visibility, and sustainable ROI” (Neillyn Firpo, Founder of LaRubia Consulting). In competitive local markets, digital visibility directly impacts revenue. This case study highlights how a strategic digital marketing framework helped Nelly’s Beauty Paradise increase social media visibility by 125% in 30 days while strengthening its

This past Memorial Day, LaRubia Consulting proudly partnered with El Palacio. This past Memorial Day, LaRubia Consulting proudly partnered with El Palacio for an unforgettable evening of music, dance, and celebration! The event, held on May 27th from 8 PM to 2 AM, brought together a vibrant crowd to honor the holiday in style. The Event Highlights El Palacio was alive with energy as attendees enjoyed an evening packed with entertainment. The event featured live performances b

A Vibrant Celebration of Hispanic Heritage On Sunday, October 13, Glasgow Park in Newark, Delaware, came alive with music, food, and culture at the Latin Food Fest 2024. The family-friendly event, celebrating Hispanic Heritage Month, was a showcase of vibrant traditions, delectable cuisine, and incredible talent. Headlined by the renowned band Rumba Caliente and featuring performances by Neillyn “La Rubia,” Astrid, and other celebrated artists, it was a day to remember. LaRub

Salsa in the Park, presented by the Roberto Clemente Baseball League and hosted in Wilmington, Delaware, is more than an event; it’s a celebration of culture, community, and music. This year, LaRubia Consulting had the honor of partnering with the event, taking its branding and outreach to the next level. Here's a behind-the-scenes look at how LaRubia Consulting represented this vibrant festival and amplified its reach Expanding Community Reach One of our goals was to ensure

At the Delaware Hispanic Awards 2023, held on November 3,2023, at the Grand Opera House in Wilmington, Delaware, was alive with the spirit of community, talent, and joy. With the airm to recognize and promote Hispanice success across a range of industries, this respected event gathered together innovators, artists, and community leaders. LaRubia Consulting proudly sponored the event and respresented the multi-talented artist Neillyn Firpo, showcasting and amplifying creative

At La Rubia Consulting, we are committed to elevating local talent and creating opportunities for their brilliance to be recognized. Today, we commemorate the incredible win of Neillyn Firpo, the winner of Locals Under the Lights Latino by Telemundo Delmarva, and reflect on how we had the honor of supporting her journey. Our Role in Neillyn’s Journey Winner Of "Local Under The Lights Latino" As Neillyn’s representation partner, La Rubia Consulting worked closely with her to