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Paz y Afiliados LLC Digital Presence & Marketing Growth Strategy

Overview

LaRubia Consulting partnered with Paz y Afiliados LLC, a wellness and education-focused organization, to help establish a complete

digital presence and marketing structure. At the start of the collaboration, the brand did not have a website, had limited online visibility, and was not posting consistently on social media.

The goal of the project was to create a professional online presence, implement a structured marketing plan, and help grow the organization’s digital audience while supporting its wellness initiatives and community events.


Strategy

LaRubia Consulting developed a strategy focused on building a strong foundation for the brand’s digital ecosystem. The focus was to ensure the organization could reach its audience through multiple digital platforms while maintaining consistent communication and content publishing.

The strategy included:

  • Creating a professional website

  • Developing a structured marketing plan

  • Establishing a presence across key digital platforms

  • Supporting wellness programming and event promotion


Event Launch
Event Launch

Execution

As part of the collaboration, LaRubia Consulting:

  • Designed and launched the Paz y Afiliados website

  • Created a content and marketing strategy for consistent posting

  • Established the organization’s presence on Google, YouTube, and TikTok

  • Helped grow the brand’s TikTok presence from 0 followers to an active and growing audience

  • Developed digital content to support the organization’s mission and messaging

  • Assisted with wellness program development

  • Provided event planning support, helping organize events connected to the organization’s initiatives

First TikTok Post
First TikTok Post

Results

Through these efforts, Paz y Afiliados LLC transitioned from having minimal online presence to a structured digital platform and growing social media audience.

The collaboration helped the organization:

  • Launch its first professional website

  • Build a presence across Google, YouTube, and TikTok

  • Begin growing a social media community

  • Establish a consistent digital marketing approach

  • Support wellness initiatives through program development and event planning








Key Contributions by LaRubia Consulting

  • Website development

  • Digital marketing strategy

  • Social media platform setup and growth

  • TikTok content development and audience building

  • Google and YouTube presence establishment

  • Wellness program support

  • Event planning and promotion

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