Introduction to Our Partnership LaRubia Consulting partnered with Paz y Afiliados LLC , a wellness and education-focused organization. Our mission was to help them establish a complete digital presence and marketing structure. At the beginning of our collaboration, the brand lacked a website, had limited online visibility, and was not posting consistently on social media. The goal of this project was clear: create a professional online presence , implement a structured market

Overview of the Collaboration LaRubia Consulting partnered with Rida Hair Research Institute, a hair care brand focused on innovative hair treatment solutions, to support their digital marketing efforts during the launch of new products. Our collaboration centered on creating short-form user-generated content (UGC) designed to showcase the products visually. This approach helped introduce them to audiences across social media and digital platforms. The primary goal of the cam

DCRE is a commercial real estate initiative focused on creating conversations around diversity, opportunity, and growth within the commercial real estate industry. The goal of the project was to build a strong digital presence for the brand while launching a podcast focused on commercial real estate discussions, industry insights, and professional development. Logo Created By LaRubiaConsulting LaRubia Consulting partnered with DCRE to revamp the brand logo, maintain the websi

Between 2022 and 2025, Neillyn Firpo, Founder of LaRubia Consulting, contributed to strengthening Fairleigh Dickinson University’s social media strategy by transforming an existing content concept into a structured, scalable short-form digital series: “What’s New FDU.” This initiative focused on improving higher education digital marketing performance through recurring branded content, organic engagement growth, and sustainable short-form video strategy. The Opportunity: Elev

A Data-Driven Growth Strategy by LaRubia Consulting “As a Delaware digital marketing consultant, my focus is simple: measurable growth, structured visibility, and sustainable ROI” (Neillyn Firpo, Founder of LaRubia Consulting). In competitive local markets, digital visibility directly impacts revenue. This case study highlights how a strategic digital marketing framework helped Nelly’s Beauty Paradise increase social media visibility by 125% in 30 days while strengthening its