
Salsa in the Park, presented by the Roberto Clemente Baseball League and hosted in Wilmington, Delaware, is more than an event; it’s a celebration of culture, community, and music. This year, LaRubia Consulting had the honor of partnering with the event, taking its branding and outreach to the next level. Here's a behind-the-scenes look at how LaRubia Consulting represented this vibrant festival and amplified its reach
Expanding Community Reach
One of our goals was to ensure Salsa in the Park was not just an event but a movement. Collaborating with local influencers and Latin music communities, we expanded the reach of the promotional materials to new audiences across Delaware and beyond. This resulted in a notable increase in event inquiries and ticket reservations.
Supporting Vendors & Sponsors

The event’s vendors and sponsors were essential to its success. We supported them by:
Vendor Spotlights: Highlighting their businesses on social media with engaging profiles.
Customized Sponsorship Packages: Designed professional decks to attract high-value sponsors and partnerships.
Enhancing the Onsite Experience
LaRubia Consulting’s involvement didn’t end with marketing. On event day, we focused on creating a memorable and seamless experience for attendees:
Dance on the grass: A designated dance area allowed attendees to embrace the rhythm of salsa right on the park’s grass. People of all ages joined in, creating a happy and inclusive atmosphere.
Live Social Media Coverage: Managed real-time updates on Instagram and Facebook to showcase the event’s energy as it happened.
Salsa in the Park 2024 wasn’t just an event—it was an unforgettable experience, thanks to the power of collaboration, creativity, and strategic planning. LaRubia Consulting is honored to have played a role in bringing this cultural celebration to life, ensuring that every detail, from branding to community engagement, was thoughtfully executed.
Want to elevate your next event or marketing campaign? Let LaRubia Consulting bring your vision to life. Book a free consultation so we can help you create something amazing!
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