A large part about bringing your business to the next level is finally creating a website for it. Website design can be overwhelming, with a ton of options to choose from, and it can be difficult finding the right direction to go in. Here are a few basic tips that we’ve learned to help optimize user experience while making your website look great:
Sometimes, less is better
When a prospective customer approaches your website, you want to make the experience as convenient as possible for them. Sometimes we get too caught up on making our websites too “extravagant”, that the website ends up becoming too cluttered. This makes it difficult for visitors to navigate, which can push away prospective customers. Keeping a sleek, simple design that makes the purchase process as easy as possible is the way to go.
Color Choices
When choosing the colors of your website, it should coincide with the overall theme of your brand. If you already have colors from your logo, the rest of your website should reflect this. If not, when we approach this from a graphic design perspective, different colors can have different meanings. For example, brown can mean stability, whereas yellow can mean creativity. Choosing colors based off of these ideas can help better form your brand and give it personality. Additionally, understanding the basics of color theory can help make your website visually appealing to visitors. Understanding what colors complement each other, or choosing between monochromatic or analogous color schemes can really help your website come together.
Consistency Among Pages
Similar to avoiding too much clutter, being consistent within each of your website’s pages is a must. Keeping the same color choices, font type and sizes, and same image quality makes your website more appealing and easier on the eyes. If you are constantly changing the font type for every page, or being inconsistent in the image type (for example, if one page is full of clipart, while another is full of photography), often times people may see it as unprofessional. Having a mix of a few different fonts or image types is fine, but it’s important to keep a similar pattern so it doesn’t seem off putting to visitors.
This is only a few of the many aspects that go into designing a website. The process can be difficult, which is why LaRubia Consulting offers help by providing services to help best optimize your website. If you’re ready to see an increase in website traffic, book a FREE consultation today to see how we can help!
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