How to Create an Engaging Email Newsletter

One aspect of marketing that is often overlooked is email marketing. Although its popularity isn’t as high as it used to be, it shouldn’t be completely ignored as a marketing strategy as it helps build relationships with existing and prospective customers. Here are a few strategies to create the best email newsletter: 

1. Have a compelling reason to sign up

   1. Having a hook to sign up for your email newsletter is necessary to attract new, prospective customers. Whether it be offering discounts or exclusive deals to hosting giveaways, giving a small incentive can be very impactful in generating new leads. A lot of customers, especially newer ones who you haven’t had to opportunity to build loyalty up with, would be more hesitant to join without that gesture.

2. Optimize signup forms and emails

   1. Ensuring that signing up for your newsletter is easy helps consumers feel inclined to join. Having neat text in readable fonts that detail any information relating to the newsletter makes it easier on the eyes. Additionally, once you start sending out emails, making sure that the typography and brand design is consistent helps further establish a stronger brand image. Finally, making sure that all your messaging remains clear, relevant, and easy-to-read is integral to keeping your consumer base engaged.

3. Utilize your website and other platforms

   1. Using different social media platforms or your website can be a great way to advertise your email newsletter. Many businesses who advertise on social media showcase a sign-up link where users can input their email to be sent more information. This can be an amazing gateway to eventually join your newsletter, so that they can be up to date on any new product drops, restocks, or discounts at your store. Utilize every single platform you have, it never hurts!

4. Make unsubscribing easy

   1. I know it sounds strange—make it easy for people to unsubscribe to your newsletter? It surprisingly is an important aspect not to overlook when designing your email marketing campaign. Making it difficult to unsubscribe can leave your customers feeling frustrated and leave a bad taste in their mouth about your company. Having the easy option to unsubscribe helps generate a level of trust with your consumer base and keeps your emailing list relevant (so it is targeted towards those who are actively participating in your business).

   These are a few different strategies that we at LaRubia utilize to help create an engaging email newsletter. If you are interested in learning more about email marketing or growing your business online, book a FREE consultation with us today!

   
   

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