Figuring out where to begin after deciding to expand your brand through the digital realm. At LaRubia Consulting, social media advertising is one of the many services we provide at our company. Here social media advertising broken down, and how we can help:
Define Clear Objectives
Now that you’ve decided to try and grow your business online, setting clear goals is a crucial step in reaching them. LaRubia Consulting offers a free consultation for us to discuss and set these objectives with you to set up a game plan. While “grow my business”, or “increase my sales”, may be a good starting point, being more specific can help create realistic expectations. Examples of this can be, “Gain 100 followers in 30 days”, or “Increase sales by 15% by the next quarter”. Having a deadline, as well as a specific, obtainable goal helps to create the basis of your advertisement campaigns.
Know Your Audience
Knowing your target audience is integral, as you are able to craft your advertisements to be more appealing towards them. It also helps in identifying what social media platforms your company can prioritize in attaining a higher consumer reach. Using information from past analytics as well as understanding who likes your content can help you craft a message that will reach others with similar interests. LaRubia can help construct a customer persona to get a better grasp of who your target market should be.
Create Your Content
Finally, the fun part, which is creating the actual content! At LaRubia Consulting, we have much experience in crafting all different types of content that helps fit your brand’s personality. Finding what is currently trending, and joining it with the message you want your company to convey is integral in staying relevant in the digital space. All of our employees stay up to date on key trends so that we can make your company’s posts stand out.
These are only the first steps when it comes to social media advertising. Next steps may include analyzing KPIs and trying different advertising strategies to see what works best in reaching your goal. If you are interested in learning more, book a free consultation today with LaRubia Consulting so that we can help grow your brand!
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